RealScale

A second stream of buyers for Victory Floors.

A lead generation channel for Sector 88A and Sector 89, running alongside everything you already have in the market.

Prepared for Laburnum Developers · August 2026

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Who we are

We run paid advertising for residential real estate in Delhi NCR.

We generate enquiries for a developer's projects and pass them to that developer's own sales team. That is the whole of what we do.

Campaigns running in this market today
We build the films, the pages and the forms ourselves
Enquiries reach your team the moment they come in

Rather than put someone else's numbers in front of you, we would rather walk you through how one of our live campaigns is actually built and managed, and let you judge the work on what you see.

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Where we fit

Nothing you are running today needs to change.

Your brokers carry on exactly as they are
Your listings stay where they are
Whoever runs your advertising now keeps running it

We build a separate campaign for the two projects, and every enquiry it produces comes to you and to nobody else.

Worth saying plainly, because portals commonly sell the same enquiry to several agents at once. Everything our campaign generates is produced for one developer and handed to one sales team.

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How we work — 01

We test creatives at scale.

Most of the gap between advertising that works and advertising that does not sits in the creative. So we build a large set for each project, put them into the auction together, and let the early numbers decide. The budget then moves onto whatever people respond to.

A fixed slice of every month's budget is reserved for testing, so there is always a next winner ready before the current one tires
Meta now matches creatives to individual people, close to one for one, so the more genuinely different creatives you have live, the more room there is for the cost of an enquiry to come down
The testing spend is agreed up front and reported separately, so you can always see what it bought

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How we work — 02

We build the whole path.

Buying an enquiry is easy. Buying one that is worth your caller's time is the harder problem, and it gets decided in the steps between the ad and the form.

The audience we buy
A landing page written for this specific product
What the form asks, and in what order
How the enquiry is handled the moment it arrives

At a ₹2.75 to ₹3 crore ticket, the thing that matters most is budget fit. An enquiry from someone who cannot afford the product costs your team exactly the same phone call as one who can, so most of our work on quality goes into filtering for that before the record ever reaches your desk.

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How we work — 03

Your sales team decides where the budget goes.

Into your CRM

Every enquiry arrives with its history attached: which campaign, which creative, which placement, which page they read, and what they answered. Your caller knows what the person has already seen before the phone rings.

Back out of it

What your team records against each lead is the only honest measure of whether the advertising is working: not reachable, out of budget, wanted a different sector, site visit booked. That comes back to us and moves the budget.

Cost per lead is the number most agencies get judged on, because it is the number they control. We would rather be judged on how many of our enquiries your team ends up marking as real.

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Internal · remove before sending

Draft status

Section 1 of 5 drafted.

Still to build: 2. Laburnum and the two projects · 3. How we would run it · 4. Commercials · 5. Appendix, the market research
No verification promise anywhere. The “Verified” pillar from the standard deck is out. Slide 5 promises filtering for budget fit through the funnel, which is a build, and does not promise that anyone speaks to the buyer first.
WhatsApp is deliberately absent from slide 5. We have no WhatsApp Business sender provisioned, so putting it in a proposal makes it a day-one promise. It goes back in the moment we decide to build it.
No numbers from any other client. Slide 2 offers a walkthrough instead, so you decide in the room how much of a live account to show.
The 30 to 40 a day figure does not appear. Suggest answering it in the room: volume follows budget, here is the rate, run one project for a month and read the real cost per lead. Prep is in clients/laburnum-developers/research/leadgen-economics.md.
Missing: a slide on who they would actually be working with. Send me how you want you and Anuj described.

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